How Tech Is Rewriting Real Estate. And Why That’s Great News for You
You’ve done it before: searched for homes, weighed offers, maybe even sold. You know how the process feels. Slow, manual, and a bit old‑school. You talk to someone who talks to someone who talks to someone… and then all the way back again. It’s a chain of middlemen, delays, and outdated systems.
But here’s the shift: you don’t need to rely on that model anymore. In 2025, real estate is finally being pulled into the modern world — and if you’ve been through a transaction before, you already know exactly why that matters.
Source: TurboHome-ResiClub Housing Sentiment Surveyconducted July 2 - July 23 2025
1. Buyers are doing more themselves
According to the latest survey by ResiClub and TurboHome, 73 % of homeowners say they found their most recent home by themselves, while only 27 % relied on a real estate agent. (resiclubanalytics.com)
That means the “I need an agent to find a house” story is already outdated — you’re already doing the heavy lifting yourself. For those hesitant about selling without a realtor, as long as homes are being advertised through the usual channels — like they are with Reboo — buyers are going to find them just as easily.
2. Tech tools get trusted
Even when it comes to legal‑type work like drafting an offer, 81 % of respondents said they were likely to use a digital tool to create that offer.
That’s huge. It shows tech isn’t just accepted — it’s expected.
3. The commission question is shifting
Here’s where things get interesting for sellers (like you if you’re prepping a sale).
More than 60 % believe today’s real estate agents are over‑paid. (resiclubanalytics.com)
Yet, when looking back on their own agent, only 28 % said the commission paid was unjustified. (resiclubanalytics.com)
That gap signals something: sellers feel the cost more than they feel the value.
4. Realtors aren’t the gatekeepers anymore
More than ever, buyers and sellers feel they can handle discovering homes, reaching out directly, and closing the deal. Agents used to be the gatekeepers, scheduling showings, filtering enquiries, negotiating behind the scenes.
Now? Tech gives you the key.
5. Enter Reboo — the tool built for this moment
Because when you already:
Find homes yourself. Trust digital tools for major tasks. Feel agent commissions aren’t justified
… It’s time for a new model. That’s where Reboo comes in.
Here’s what it does for you:
🗓️ Smart Scheduling: Sellers set their viewing availability, and buyers book times that work for both — no back-and-forth needed.
📲 Direct Buyer‑Seller Access: No agents, no middle layer. Message and book showings instantly.
📝 Collaborative Offer‑to‑Purchase: Negotiate inside the app, finalize the terms, then get a complete document ready for your lawyer.
📍 Full Visibility: Listings appear on MLS + REALTOR.ca. Sellers also get a physical For Sale sign for yard visibility.
💸 Keep More of Your Equity: Sell without the traditional commission drag — or buy without agent markup.
6. Why this matters for you
If you’ve done this before, you know:
What matters is speed and clarity. Slow‑moving deals lose your time.
Hidden fees cut into your return.
Direct communication means fewer delays and better outcomes.
And there’s one more shift happening: trust in realtors is dwindling. More buyers and sellers want control over their own deals — not a third party negotiating behind closed doors, filtering information, or slowing things down. People want to take charge, communicate directly, and negotiate on their own terms.
Reboo aligns with that experience. It puts you in the driver’s seat — because you’re ready.