Top 5 Myths About Selling a Home Without a Realtor (Busted)

For some reason, selling your home without a realtor still makes people react like you just said you're going to perform your own heart surgery. But here’s the truth: real estate isn’t rocket science. It’s paperwork, communication, and having the right team in place. And guess what? You already know how to send a message, read an offer, and make smart decisions. The rest? That’s where Reboo comes in.

Thousands of Canadians are already selling privately — and saving a massive chunk of commission in the process. So let’s bust the biggest myths that are still floating around out there, and show how selling your home yourself (with a little help from Reboo) is way more doable than you think.

Get the keys… With ease!.. Okay, that was a little cheesy, but it doesn’t have to be hard to buy and sell your own home. Because it’s not.

Myth 1: You have to use a realtor to sell your home in Canada.

Busted: Totally false. In every province, homeowners are legally allowed to sell their own property. You don’t need a licence, a course, or anyone’s permission. You just need to follow the legal process.

And here’s the thing — the most important people in any real estate deal aren’t the agents. They’re your lawyer and your home inspector. These are the professionals who help protect your interests and make the transaction official, whether or not a realtor is involved. They’re always on your team. Reboo just gives you a smarter way to run the rest of the process.

Myth 2: You’ll get a lower sale price without a realtor.

Busted: That’s more agent fear than fact. Yes, realtors say they’ll get you a higher price, but in many cases, private sellers walk away with more money — because they’re not handing over 4–5% of the final sale in commission.

With Reboo, you can price competitively and still come out ahead. Plus, since you’re not splitting your earnings, you have more flexibility to negotiate — and more money in your pocket at the end.

Myth 3: You won’t know how to handle the paperwork.

Busted: You don’t need to become a real estate lawyer overnight. You just need to know what’s required and follow the steps. Reboo helps you do exactly that.

Our app provides a guided, province-specific purchase agreement that you and the other party can complete together. Every field is clearly explained. And when you’re ready, your legal rep can review it before anything is finalized — just like they would in a traditional deal.

Myth 4: It’s too complicated and time-consuming.

Busted: The traditional process is complicated. You’ve got agents calling each other, chasing paperwork, sending offers back and forth by email… and somehow you’re the last to know anything.

With Reboo, it’s the opposite. You can list your home, message directly with buyers, book viewings, send proposals, and keep everything moving — all from one app. It's simple, instant, and you're always in the loop. No back-and-forth middlemen, no commission surprises, and no waiting for someone to “get back to you.”

Final Thoughts

The biggest myth of all? That you can’t do this. But you absolutely can — and with Reboo, you’re not doing it alone. We built this app to give you confidence, control, and clarity. Whether it’s your first time selling or your fifth, we’ve got your back.